While traveling in Japan, trying Japanese fast-food chains like gyudon (beef bowls) and tonkatsu (pork cutlets) is a must.
In this article, we introduce three of the most popular chains among foreign visitors—Yoshinoya, Matsuya, and Matsunoya.
We’ll explain their features, menu options, how to order, and whether or not self-service is required, so you can enjoy your meal with confidence.
松屋（Matsuya）
Matsuya is a popular Japanese fast-food chain known for not only beef bowls but also curry and set meals.
Most stores use ticket vending machines, and some locations operate with a self-service system (pickup and return).
Features
・Offers a wide variety of meals: beef bowls, curry, grilled meat sets
・Set meals include rice and miso soup
・Order via vending machine (English available)
・Some stores use a self-service system
Popular Menu & Prices
Regular Beef Bowl (Gyumeshi)
around 400 yen
Curry Rice
550 yen～
Grilled Meat Set Meal
750 yen～
How to Order
・Buy a meal ticket at the machine (select English if needed)
・Sit at an open seat or wait for your number to be called.
・Hand the ticket to the staff or place it at the counter (depending on the store style)
Meal Process & Cleanup
Standard Store：After eating, just leave your tray. Staff will clean up.
Self-Service Store：After eating, return your tray to the return counter. Instructions are usually posted inside the store
If there is a return station in the restaurant, please return your tray and dishes there after eating. If not, it’s okay to leave them on the table.
吉野家（Yoshinoya）
Yoshinoya is one of Japan’s most iconic beef bowl chains, known for fast and tasty meals.
Recently, some locations have adopted a self-service format.
Features
・Famous for its flavorful beef bowls
・Offers side dishes and set meals
・Available for dine-in or takeout
・Some stores are self-service (pickup and tray return)
Popular Menu & Prices
Regular Beef Bowl
around 450 yen
Beef Set Meal
650 yen～
Fried chicken and curry
available at some locations
How to Order
・Order directly from the staff (some stores have ticket machines)
・Wait at your seat or counter to receive your meal
・Payment may be before or after eating (depends on the store)
Meal Process & Cleanup
Standard Store：After eating, just leave your tray. Staff will clean up.
Self-Service Store：After eating, return your tray to the return counter. Instructions are usually posted inside the store
If there is a return station in the restaurant, please return your tray and dishes there after eating. If not, it’s okay to leave them on the table.
松のや（Matsunoya）
Matsunoya is a tonkatsu (pork cutlet) chain operated by Matsuya, offering crispy and affordable set meals.
Some locations are self-service.
Features
・Specializes in deep-fried pork cutlet meals
・Some stores offer free rice/miso soup refills
・Orders made via vending machines (English available)
・Some stores use a self-service system
Popular Menu & Prices
Pork Cutlet Set Meal
700 yen～
Grated Radish Ponzu Cutlet Set
800 yen～
Seasonal fried items
(e.g. oysters, shrimp)
also available
How to Order
・Buy a meal ticket at the vending machine (English option available)
・Sit down or wait for your number to be called
・Give the ticket to staff or submit it at the self-service counter
Meal Process & Cleanup
Standard Store：After eating, just leave your tray. Staff will clean up.
Self-Service Store：After eating, return your tray to the return counter. Instructions are usually posted inside the store
If there is a return station in the restaurant, please return your tray and dishes there after eating. If not, it’s okay to leave them on the table.
Conclusion
Yoshinoya, Matsuya, and Matsunoya are all affordable and delicious ways to experience Japanese food culture.
While self-service formats are becoming more common, there are always signs or helpful staff to guide you.
Don’t hesitate to give them a try—you’ll enjoy a tasty, quick, and authentic Japanese meal at a great price!
